Friday, 29 January 2010
Defining a destination
Positioning Cornwall as a great visitor destination is not a hard task on the face of it, stunning coastline, world class restaurants and bags of character - but stiff competition from cheap European flights, a long slow drive and the weather can make you think again.
When we undertook the contract with Visit Cornwall (won for the sixth year) we decided to shake things up a bit. Our 2010 guides were the result of workshops with Cornish businesses, attractions and residents (we shared our secret spots!) to extract the best of our assets. The photography brief was to capture that sense of discovery you get from exploring Cornwall, and to reflect memories of your first visit for anyone returning. Unconventional writing and an editorial design approach deliver a more absorbing read and hopefully help you forget it's a 'brochure'.
See the coverage in Drum for more detail. www.thedrum.co.uk/news
Life, but not as we know it
Work is well underway on our latest NMMC exhibition "Life on the Rocks" celebrating the life of lighthouse keepers and the stunning buildings (and ships) they lived in. It's been a crazy few months with the design and now the installation for our biggest NMMC exhibition to date. We'll all be at the private view with a glass of wine in hand but probably not a beard, a pipe and a wooly jumper.
Friday, 8 January 2010
Eden's Time of Gifts gets animated
After creating the new brand styling and illustrations for Eden's Time of Gifts we were really excited to see the animations the team at Eden have created from our designs. The website features the skaters moving around the biomes amongst the falling snow. Visit Eden's website to see the animations and also to see their TV advert for A Time of Gifts.
Real snow this time
I know, I know the whole country is talking about it and the news is full of snowmen and children making snow angels but it is quite unusual for Falmouth the get snow. So we did what any decent design agency would do and had a snowball fight. There were no winners but it's fair to say Jason lost!
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