Tuesday, 22 July 2014

Challenging the norm



Always on the look out for things to inspire us, we were very excited to come across The Challenger's Almanac, a Kickstarter funded project which is a set of ‘curated stories and wisdom written by people who aren't afraid to break the rules’. 

In essence, it looks at companies who have challenged the norm and doing business their own way. Introducing you to the people behind the brand, you find out how each business was realised, warts and all and what makes them tick. Challenger brands have strong values and ethos, and the success of the examples given show that it is possible to make money as well as create a social impact.

Apart from being beautifully designed, it fully loads you up with food for thought. Some of our favourite extracts from it include:

“The work you do when you’re procrastinating is probably the work you should be doing for the rest of your life”, Jessica Hische

“The life you want doesn’t exist. You have to make it up”, James Victore

“Life begins at the end of your comfort zone”, Neale Donald Walsh

A great read, definitely recommended. Also nice to see a few local businesses being featured such as Finisterre, NaturePaint and Stranger Collective.

Wednesday, 4 June 2014

The beautiful art of paper cutting...

The design and craft world has for some time now been understandably obsessed with the beautiful art of paper cutting, including one of our designers, Emily, so we thought we would peek into the paper cutters world and ask her about her passion for paper, her desire for popping out paper creations in her free time and some of the paper artists that inspire her.

Emily:

"I started making paper cuts a few years ago by designing and making one as a present for my former design manager who got married in Vegas. I've always been hands on, crafty and keen to create pretty things, but that first one really gave me the bug. I've been making them for friends and family as presents and as commissions ever since, I even have a shop on Etsy."


"The reason I love paper so much as a medium is because it is such a simple material, in abundance in our everyday lives, but it can be manipulated and given a different purpose in life so easily. It has the potential to become whatever you want it to be. 

I admit the process of paper cutting is painstakingly slow and at times frustrating (especially when you slip with the knife, cut off a piece intrinsic to the design and have to start again), but the end result is totally worth it. I love seeing an image slowly appearing out of the blank sheet of paper, cut by cut, holding it up every now and then as I go to see how the light and the shadows work with it. I find it quite therapeutic and I feel a great sense of achievement when it's finished.

Because of the growing importance of digital within modern society, some people believe paper is a dying art form, but there has been a resurgence in the last few years with artists exploring this tactile medium more and more in different ways. There is something really special about seeing a paper cut, knowing that so much time and effort would have gone into it and there are so many incredibly talented paper artists out there, here are some of my favourites..."


The talented Brittney Lee creates beautiful fantasy paper illustrations with the use of various paper techniques including paper cutting, quilling and layering to add more depth.


Julene Harrison's paper cuts are elegant typographic designs often mixed with foliage and natural patterns and have caught the eye of big clients from publishers to advertising.


You will have probably seen some of Kate Forrester's paper cut illustrations on passing McDonalds trucks over the last few months. Working with advertising agency Leo Burnett her designs form whimsical, surreal, paper landscapes that reinforce the brands ethical ACB campaign.

You can check out more of their lovely work here:

(and Emily's Etsy shop) etsy.com/shop/ThePapercutParade

Wednesday, 7 May 2014

Simple packaging that goes back to Simply Cornish's roots



Inspired by refreshing beach culture, from deck chairs to beach huts, we have created a new look for Simply Cornish's biscuit range. Living up to the name, it's a simple packaging solution that represents Simply Cornish's values of simple, honest and hearty ingredients. We have unified the range and given it a more recognisable shelf presence.


The Simply Cornish range are handmade by Cornwall's oldest bakery whose Master Bakers have been crafting biscuits for over 150 years using original recipes handed down through generations and local ingredients. 

Nationally, it is currently being stocked in Waitrose and will be rolled out across a number of other retail outlets over the next few months.



The range has already been rolled out regionally being stocked in outlets such as Nisa and Spar. 

Thursday, 20 March 2014

We are looking to grow our team...


We are currently looking for the following role;

Web Developer
We are  looking for a creative and enthusiastic digital developer to join our web team. You will be skilled in LAMP development and have a passion for upcoming web technologies. You will have proven HTML, PHP, CSS and Javascript experience, as well as excellent technical skills, with an eye for design and detail.

For further details please download the relevant  job description below.

To apply please email an up-to-date CV and examples of your work to studio@gendall.co.uk

Web Developer

Wednesday, 19 March 2014

Bringing stories to life


We have been lucky enough to work on a number of National Trust projects over the last six months. Following on from Glendurgan, this month saw the launch of Harry's Story at Stourhead, one of the National Trust's flagship properties. We immersed ourselves in the property's history, creating a visual identity and interpretation that aims to connect with audiences, igniting their imagination and bringing the story to life.

Harry's story is a great tale that encompasses a key point of British history and spirit. It emulates a real sense of mind over matter (accomplishment), supported by the importance of strength of family (love and devotion).


We wanted to bring out these characteristics through the interpretation. For example, visitors will be greeted by a giant, beautifully crafted wooden book to start their journey, followed by top hats, pencil shaped shelves and walls of memories to name but a few. A big thanks to the team at The Grain for brining some of our ideas to reality.


Click here to find out more about Stourhead and explore Harry's story.






Thursday, 27 February 2014

An engaging garden trail...





We were delighted when we were asked to re-design the visitor maps for Glendurgan Garden, using the visual identity style we created for them last year.

The maps are pocket sized - one for families and one for the older visitor audience and include bite sized information, highlights to discover, as well as an illustrated map. These are also seasonally themed, so do look out for the summer versions which will be out soon!



Tell me more about Glendurgan Garden