OK Go, of the famous treadmill music video have surpassed themselves by creating (in collaboration with James Frost and Syyn Labs) a masterpiece one shot video. If you think you've seen it before then you'd be (sort of) right, with the classic 'Cog' ad from Wiedens bearing comparison. A very satisfying ending bringing back memories of Mousetrap, by which the hardest soul will struggle not to raise a smile. It has awards written all over it.