A simple recipe

Cornwall is a real foodie destination with a reputation for great local produce and fine dining,  and our latest client, George Thomas of Coswarth Farm, Newquay has struck upon a golden opportunity. You are likely to be familiar with the bright yellow fields that populate the countryside but may be unaware that Rapeseed can produce a culinary oil that boasts half the saturated fat of olive oil, high levels of Omega 3 and 6 and has a great taste. George's Oil has a fabulous golden colour and a mild, nutty flavour that is produced using no artificial anything.

Our challenge was to name, brand and produce shelf-ready packaging in time to launch at this year's Royal Cornwall Show. Working closely with George we established a strong set of values that would help shape the brand and produce a contemporary Cornish product with a powerful shelf presence. 'Simply' reflects the oils honest production methods and allows scope for future product ranges,  punchy typography and a bold colour scheme transferred straight over to the marketing material to create a vibrant backdrop at the show. It was a pleasure be involved in such an original idea that has been so well received by both the public and trade and we look forward to working on more Simply products.