We're delighted to share some latest packaging work that we've done for the legendary Cornish Mead Company. Back in November we won a three way pitch to look at the overall brand, packaging and marketing materials. Traditionally Cornish Mead had been enjoyed by older audiences at home and in Meaderies around the county but the 50 year old company wanted to appeal to a new, younger audience of drinkers between 18 and 30.
The main challenge of the brief was that the company could no longer use the very characteristic bottle design that had made Mead unique for the last 50 years and instead were forced to use a bottle that had no unique shape. We felt that we had to capture something unique in the design. Our approach remained true to the traditional Cornish Mead values of myths & legends, good times & story telling and strength & flavour at the same time as looking modern and fresh, appealing to a whole new audience.
A full wrap design across the range retained the existing crest shape and deep, rich colours from the original bottle. Illustrative designs include tattoo designs for the Mead products and fruit plants for the fruit wines. We have every faith that the packaging will be a success and look forward to working with the Cornish Mead Company on helping to promote the revitalised brand.
