Tuesday, 8 February 2011

The force is strong with this one

If there's ever a time to be certain of slightly more viewers than a BBC Cornwall documentary at 2am it's the Super Bowl in the US. Apparently a 30 second slot costs $3 million so advertisers better get it right and reach people quicker than they can eat their hot dogs. VW get it absolutely right on the money and appeal to millions of men across the world in an instant.